The Sierra Oeste de Madrid has a great heritage and natural resources. Strategic actions are required to place the region as a tourist destination unique, sustainable and quality through the creation of an innovative tourism product.

It coincides with the Plan of Promotion of the tourism product promoted by the Ministry of Commerce, Industry and Tourism, through the General Secretariat of Tourism and Commerce, and are executed from the Tourist Consortium in collaboration with the Directorate General of Tourism, the Ministry of Culture and Tourism of Madrid. This collaboration will involve an investment of nearly three million euros, over a period of three years.

The actions that are to be conducted to develop the Plan of Promotion will be:

• Adequacy of the urban environment:
  • Lighting and signaling, historical heritage.
  • Rehabilitation and recovery of assets.

• Adequacy Natural Area:
  • Recovery and environmental regeneration.
  • Suitability of natural areas.

• Tourism Products:
  • Water + Sports \u0026amp; Leisure: Tourist Center Sierra West.
  • Water \u0026amp; Nature: Water Trails.
  • Culture + Water: Water for People.
  • Tourist Information Points.

• Marketing and communication.

• Management, Quality, and Dynamism:
  • Targeted training to companies and public institutions.
  • Quality programs for the Natural Area and the tourism businesses.